ITV reveals diversity spend
As part of its Social Purpose Impact Report for 2023, ITV has revealed its spend on driving change towards racial and disability equality.
The key findings on Diversity, Equity and Inclusion were:
• 21 up-and-coming diverse writers took part in writers’ initiatives
• £22.8 million of ITV’s Diversity Commissioning Fund was invested to drive change towards racial and disability equity in TV production
• 62 diverse creatives have gone into more senior production roles as a result of ITV’s Step Up 60 programme
• First in-house Access Coordinator role was hired by ITV Studios
• 11 Deaf, Disabled and Neurodivergent colleagues took part in Amplify, our senior leadership programme
The report explores ITV’s progress in its aim to shape culture for good across four focus areas: Mental Wellbeing, Climate Action, Diversity and Inclusion and Better Futures.
2023 marks the conclusion of the five-year strategy for Better Health, with figures showing 249 million actions were taken by audiences to support their mental or physical wellbeing, surpassing the 200 million target.
ITV invested over £100 million in media over five years to support these initiatives, which include Britain Get Talking, ITV’s flagship mental wellbeing campaign; and two campaigns which encourage children to eat better and move more: Eat Them To Defeat Them and The Daily Mile.
Carolyn McCall, chief executive officer ITV said: “As an integrated producer, broadcaster and streamer, reflecting and shaping the world we live in gives us a great opportunity. We can change ITV for the better and use our content and reach to inspire positive change in the wider world. I’m proud of the impact we’ve made in 2023 - from millions taking positive action to support their health; on track on our Net Zero carbon emissions; driving continuous positive change in diversity, equity and inclusion both at ITV and in our industry; and providing support for the next generation.”
Climate action stats were also included in the report, including
• A 52% reduction in emissions ITV controls, and emissions it influences by 17% compared to baseline year
• Over 90% of UK programmes produced by ITV Studios were BAFTA albert certified
• Over 90% of colleagues have completed Climate Action training
• Three Campaign Ad Net Zero awards for Love Island and eBay’s pre-loved partnership - paving the way as Vinted became the headline sponsor for the relaunch of Big Brother
Susie Braun, director of social purpose ITV said: “Our 2023 Social Purpose Impact Report highlights the power of ITV to make a positive difference in society. As we move into our next strategy period, the shift in focus towards Mental Wellbeing and Better Futures addresses some of the critical, timely issues that our society is facing, while Climate Action and Diversity, Equity and Inclusion are vital foundations for a sustainable future.”
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