ITV launches Mental Health in the Media conference
ITV has announced a two-day event to bring together creative and mental health leaders to further understanding around mental health.
The Mental Health in the Media conference, designed in partnership with Mind, YoungMinds, CALM, SAMH, and the Film and TV Charity and held on 14 and 15 March , will also aim to inspire tangible progress both on-screen and off-screen.
The conference consists of four panel events each tackling a different theme. ‘Caring for contributors’, chaired by Baroness Ruth Davidson, and featuring panellists from behind the scenes of unscripted shows, looks at how the industry can best take care of participants and contributors before, during and after production.
‘Tackling taboos on TV’, chaired by Alastair Campbell, and featuring writers, actors and commissioners from major soaps and dramas, will explore portrayals of mental health on-screen. ‘Changing minds on mental health’, chaired by Tom Bradby, looks at the role of marketing in driving awareness and challenging stereotypes of mental health, featuring panellists from brands and advertising agencies.
‘Protecting wellbeing on productions’, chaired by Adil Ray, and in collaboration with the Film and TV Charity, brings together production and workplace wellbeing experts to discuss how we protect the mental health of our teams and freelancers, where creativity is the goal.
The conference has been put together to mark three years of ITV’s Mental Health Advisory Group, a group of charity and professional experts who provide guidance and support on all aspects of ITV’s approach to wellbeing, on-screen and off-screen.
Carolyn McCall, ITV’s chief executive says, “At ITV, part of our purpose is to shape culture for good and we do that continually through impactful initiatives and campaigns like Britain Get Talking.
“The Mental Health in the Media conference is a new initiative that will inspire conversations across the industry and encourage the sharing of what works well to drive change. Tackling topics related to mental health in our industry has never been more important and I’m very pleased that we’re helping to stimulate debate, discussion and ultimately action, around this vital topic.”
For more information about the conference and to sign up to attend, click here.
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