TV technology firm Red Bee Media has acquired TV Genius, a software company that specialises in cloud-based content discovery across the internet, television and connected devices.

According to Red Bee, the acquisition will blend Red Bee Media”s services with TV Genius” content discovery technology to bring viewers of live and on demand TV accurate search, relevant recommendations and enhanced TV guides across multiple platforms and devices.

“A critical requirement for monetising content across platforms and screens is to enable consumers to easily discover content in what is a cluttered and fragmented market”, explained Bill Patrizio, CEO of Red Bee Media. “Accurate search and relevant recommendation is a key differentiator in addressing this challenge and this acquisition allows us to enhance our current offering by investing in new technologies at the core of the future TV experience. Together, we intend to reinvent the EPG for online video.”

TV Genius CEO Tom Weiss added: “The personalised EPG, social TV, and companion applications are changing the way we watch and interact with TV in significant ways. The TV Genius team is excited to be joining Red Bee to help create new consumer experiences for existing and new customers around the world.”

TV Genius has seen significant year-on-year growth since its inception in 2005 and has established itself as a leading innovator in content discovery for operators, broadcasters and publishers. Its TV search and recommendation engine creates more than 100 million transactions each month in seven countries and is used by a number of leading media businesses including ITV, Sky, Freeview, Astra, Bauer Media, IPC Media, STV and AOL. TV Genius recently announced the launch of its Facebook-integrated TV guide solution.