A new ITV drama has been commissioned about Selfridges’;s founder: US entrepreneur, Harry Selfridge.

Created by writer Andrew Davies and set in 1909, Mr Selfridge (working title) tells the story of “Mile a Minute Harry”, a man with a mission to make shopping as thrilling as sex. It is based upon the book Shopping, Seduction and Mr Selfridge by Lindy Woodhead and will go into production in April in London for tx on ITV1 during 2013.

The 10 x 60 mins series was commissioned by ITV”s Director of Television, Peter Fincham; Director of Drama Commissioning Laura Mackie and Controller of Drama Sally Haynes.

Said Fincham: “The story of Harry Selfridge and how he transformed the world of retail is fantastically rich territory. Andrew Davies and the team have created a compelling and entertaining series.”