Film4, Channel 4′;s feature film division, has appointed Anna Higgs to the newly-created role of Commissioning Editor to spearhead its digital initiatives under the brand banner of Film4.0.

Reporting to Senior Commissioning Editor, Katherine Butler, Higgs’; role will focus on three areas: commissioning new and established film-makers working in the digital space in new and innovative formats; seeking brand-new talent working in this area; and working across the Film4 slate to exploit new cross-platform audience-facing marketing opportunities. She will take up her role at the end of September.

Commenting on the appointment, Channel 4′;s Controller of Film and Drama, Tessa Ross said: “Anna combines a passion for innovation with a clear expertise in delivering it to audience and she will be a wonderful addition to the team.”

Higgs added: “Working with a team that has such phenomenal talent relationships and having the freedom to take risks was an unmissable opportunity. I look forward to Film4.0 making a real impact on how new and established talent works with digital platforms as well as connecting to audiences in deeper, more rewarding ways.”

Film4 recently worked with Higgs on a short film, See Me, which she produced for her company Quark Films. At Quark, she produced award-winning projects that bring together documentary, fiction and animation across traditional and new media platforms, including work for the BBC and Channel 4 as well as theatrical features The People vs. George Lucas and First Person Shooter.