C4 orders greenwashing doc

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Joe LYcettChannel 4 has ordered a Joe Lycett-fronted documentary exploring the practice of greenwashing, in which companies exaggerate their green credentials in their marketing output. 

The new, one-off observational film for Channel 4 will air ahead of COP26, the 26th United Nations Climate Change Conference, which kicks off later this month in Glasgow.


In Joe Lycett vs The Oil Giant (w/t), a 1 x 60 documentary from Rumpus Media, Joe centres his investigation on energy giant Shell, their marketing, and their continued exploration for new oil reserves.

Alf Lawrie, head of factual entertainment at Channel 4, said, “Few now deny climate change, but there are powerful vested interests still trying to delay tackling it. Who better to shine his torch of truth into the dark caverns of misinformation, than Britain’s most fearless – and most fun - campaigner, Joe Lycett.”

Joe Lycett added, “The things I’ve learned making this documentary have been shocking. Expect sarcastic Twitter exchanges, Hollywood stars, me being confronted by some big burly security guards, and a spoof advert depicting the CEO of one of the biggest polluters on earth doing something truly disgusting.”

Joe Lycett vs The Oil Giant (w/t) is a 1 x 60 film for Channel 4 and is directed by Paul Taylor with Joe Lycett. The executive producer is Morgan Roberts.  


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