A new set of guidelines for broadcasters has been issued by Ofcom to advise on how to observe the welfare of children working in TV and radio.

The organisation has made it clear that the protection of under-18s should be a priority for programme makers, both before and during production as well as post-transmission.

The revised guidelines came about based on industry feedback, expert and investigations into programmes including Benefits Street; Big Fat Gypsy Weddings; Line of Duty and Jeremy Kyle, among others.

Ofcom’s guidance comes under its Broadcasting Code which sets standards for TV and radio content. It includes advice on risk assessments to cover any potential damage to the child’s health and safety and to their emotional wellbeing, and also promotes the ideas that broadcasters consider the use of expert advice when using child participants.

It also includes advice on best practice, which covers the broadcaster’s responsibility to advise minors and their families on any possible media coverage or social media interest, including negative consequences such as online bullying post-transmission.

Tony Close, Ofcom director of content standards, licensing and enforcement, said: “Ofcom takes the protection of children extremely seriously, whether they are viewers or listeners, or actively taking part in programmes.

“This guidance follows careful analysis of our past investigations and decisions. It’s an important step in protecting the physical and emotional welfare as well as the dignity of children who take part, or are involved, in TV and radio programmes.”