For all you camera lovers out there who like to know which piece of kit was used to shoot which TV show, film or commercial, you might be interested to know that the Canon 5D was the camera of choice for Nationwide’s latest advert.

The filmmakers used the camera to shoot time-lapse footage and single long exposure shots of everyday life, from getting ready to go to work to taking the kids to the park.

Entitled People and created by 18 Feet and Rising, the spot was shot in Manchester and Wales over six days and used multiple cameras. The stylised film was cut by The Play Room’s founder and editor Adam Spivey; HLA’s Simon Ratigan directed.
 

What do you think of the Canon 5D? Is it your camera of choice? Let us know by commenting below or tweet us @TheKnowledgeUK

CREDITS
Brand: Nationwide
Title: ‘People’
Agency: 18 Feet & Rising
Creative director: Johnny Leathers
Creative: Alex Delaney
Business director: Andrew Barnard
Agency producer: Jeremy Smith
Production company: HLA
Director: Simon Ratigan
Producer: Mike Wells
Director of photography: Ian Murray & Martin Hill
Editing house: The Play Room
Editor: Adam Spivey
Post-production: The Mill
Sound design: Jack Sedgwick @ Wave
Music composer: Scott David Hoffman / Jason Sellards / Kylie Minogue