ITV has launched a new brand campaign to promote a strong line up of new and returning drama series on its channels.

A 60 second cut of the campaign – entitled Drama Lives on ITV – broke last week before Coronation Street, with the full 120 second brand trail airing at 9pm, in a junction roadblock across ITV1, 2, 3 and 4. The trail aired directly before Thirteen Steps Down, a thriller adapted from a Ruth Rendell novel, starring Geraldine James, Luke Treadaway and Gemma Jones.

Then on Saturday, during the launch show of X Factor on ITV1, title-specific trails aired throughout the night, including a first look at the third series of Downton Abbey.

Commenting, ITV Director of Drama, Laura Mackie said: “We have a really strong and diverse line-up of drama coming to ITV over the forthcoming months. Brilliant writers and directors and an outstanding array of acting talent will entertain our audiences and the Drama Lives on ITV campaign showcases the breadth and variety of our output.”

The campaign was produced by ITV Creative. It includes exerts from Mrs Biggs, The Bletchley Circle, Downton Abbey Series 3, Homefront, The Last Weekend, Leaving, Monroe, A Mother’;s Son, The Scapegoat, Mr Selfridge and Switch.

Full information on the productions mentioned above can be found on Production Intelligence, the online database of advance productions from The Knowledge: