Channel 4‘;s Director of Sales, Jonathan Allan has named Jonathan Lewis as Head of Digital and Partnership Innovation.

Recently MD at Vevo (UK) and previously Head of Digital Media & Commercial Partnerships for C5 and Northern & Shell Group, Lewis will be responsible for driving Channel 4′;s innovation agenda from a commercial perspective through digital, data, sponsorship, product placement, advertiser programming and promotions to create marketing solutions.

Allan said: “I had Jonathan in mind when I created this role back in autumn last year, but the timing wasn’;t right. Luckily, the extended search to fill this role has enabled me to get the ideal person for the job. His experience is a perfect fit and we are looking forward to him becoming part of the new team.”

Lewis added: “I’;m incredibly excited at the opportunity to join Channel 4 at such a significant period of evolution in digital innovation. Channel 4 is an opportunity I couldn’;t resist.”

Lewis is the penultimate appointment in Allan’;s ad sales team – alongside Heads of Agency Sales Matt Salmon and Damon Lafford, and Head of Trading Ed Chalmers. Allan is looking for a Head of Airtime Management and Advertising Operations.