Comparethemarket.com is to be the new sponsor of Coronation Street, ITV Commercial has announced. 

 

The three-year sponsorship package was negotiated by ITV Commercial and ZenithOptimedia-owned Newcast on behalf of the client. The partnership will include broadcast, online, mobile and licensing elements, delivering the widest possible exposure.

 

Paul Galligan, MD of comparethemarket.com said: “Coronation Street is one of Britain”s most entertaining and best loved TV shows. We will work closely with ITV to ensure this is a model partnership, utilising on & off-air opportunities to take our brands to customers in new and exciting ways.”

 

Paul Constantine, Managing Partner at ZenithOptimedia added: “Coronation Street is the jewel in the crown of the ITV schedule and we are extremely pleased to have secured such a partnership in this highly competitive sector.”

 

Coronation Street is the UK”s most popular soap, attracting an average audience of 9.4m viewers for each of its five episodes every week. In 2012 a peak audience of 12.5million viewers, (45% of the available TV audience), tuned in on January 23rd to watch Becky McDonald”s dramatic exit from the show.