Speaking at last week”s FT Digital Media Conference Channel 4 chief executive David Abraham announced the launch of 4seven; the first new channel for the broadcaster since 2005.

Launching across all major TV platforms later this year, the channel will give viewers another chance to catch up with the most popular and talked about Channel 4 content from the last 7 days with the ease of a remote control rather than going online.

Unveiling the channel, Abraham commented: “With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR and VOD. 4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days. It will schedule the main channel content that is creating noise – among social media, bloggers, commentators and via contact our viewers have directly with us – and incorporate this buzz into the look and feel of the channel. It will be a powerful way of maximising the audience for the new programming we launch every week, as well as an opportunity to direct viewers back to C4 to watch more.”

Abraham went on to say that: “The launch of 4seven also supports our strategy of embracing opportunities of connectivity, by exploring ways to deepen engagement with our viewers and expand the choices we offer them.”

Meanwhile, Network Creative Director Tom Tagholm is leaving his post as head of 4creative, a role in which he was responsible for overseeing all on and off air advertising for C4′;s network of channels and services, including idents, and on-screen identities.

During his time as head of Channel 4′;s creative agency, Tom has produced iconic creative work ranging from the Alan Carr Chatty Man campaign, a specially commissioned ident featuring Usain Bolt, as well as inventive campaigns for Seven Dwarves, This Is England ‘;86, The Big Food Fight and Shameless, all of which won awards.

Commenting, Director of Marketing and Communications Dan Brooke said: “Tom is a creative titan and has been behind some of C4′;s best advertising and branding for more than a decade. We are gutted to see him go, but understand that sometimes a man’;s got to do what a man’;s got to do. We wish him all the success in the world as he follows his film-making passions and hope we’;ll be able to work closely with him in the future.”

Tagholm is leaving to concentrate on developing films and commercial projects. He is represented by Blink for commercials, and Independent Talent for film.