Hello Dolly’s interactive entertainment show launched September 2025

ITV1 and ITVX are returning to its biggest ever ad-funded series, Hello Dolly’s interactive show Win Win with the Postcode Lottery.

The Saturday night entertainment show, which sees one contestant walk away with a £1m jackpot, will continue to be hosted by Mel Giedroyc and Sue Perkins.

Every prize won in the studio is also won by a viewer playing at home, creating a ‘win win’ for contestants and viewers alike. In each episode, multiple winners walk away with prizes including holidays, cars, cash and tickets to sporting and entertainment events. Questions are based on the views of the British public.  

Win Win’s debut series launched to an overnight audience of 1.5m people in September last year in the 7.30pm slot on ITV1, ahead of the channel’s benchmark.  

The show was ordered for a second series by ITV’s commissioning editor for entertainment and reality Kevin O’Brien, who said: “What I love about this show is rather than asking the viewer to ‘play along’ it encourages them to be part of it and along the way they may just bag themselves a million quid.”  

Win Win with Postcode Lottery is produced via BE Studio from ITV, a full-service creative studio that specialises in ad-funded entertainment. It brought Postcode Lottery and ITV together to co-fund the series.

The format is licensed globally by NBCUniversal Formats, a division of Universal Studio Group.