ITV has ordered a new show in which a group of ocean-phobic celebrities will come nose to nose with their greatest fear – sharks.

SHARK! Celebrity Infested Waters will be produced by Plimsoll Productions, best known for natural history and fact-ent content.

The programme is due to tx in 2025 to chime with the 50th anniversary of the release of Steven Spielberg’s seminal shark thriller, Jaws. Filming will take place around Bimini, a Bahamian island with around 10 different types of shark.

The celebrities will be tasked with diving with a different species of shark, with the breeds getting bigger and more dangerous each time.

The show also aims to educate the cast about the important role that sharks play in the ocean ecosystem.

“The team at Plimsoll is uniquely positioned to pioneer this format that blends conservation with wildly entertaining pop culture,” said Karen Plumb, head of factual entertainment, Plimsoll Productions.

“We’re constantly looking for innovative approaches to wildlife storytelling and are certain that our fish-out-of-water spin – delivering 50 years after Jaws – will transform the world’s perception of these critical predators before it’s too late.”

Katie Rawcliffe, head of entertainment commissioning ITV, added: “We’re super excited to be combining the work of Plimsoll – a Blue Chip natural history production company – with the expertise of ITV Entertainment. SHARK! Celebrity Infested Waters promises to be a once in a lifetime challenge for some of the bravest celebrities out there.”

Plimsoll is also actively pitching a U.S. adaptation of the format.