The current state of the VoD advertising delivery workflow via emails or FTP is a long way from what exists for TV advertising. Our solution? ‘Connect For Publishers’ a web-based workflow tool that helps agencies and publishers streamline the way video ads are validated, approved and delivered, allowing greater speed to market.
“ Isn’t it much more sensible to have a service which holds a master source file at the highest quality; ensures that the encodes are from this original source; and delivers to publishers with exactly the right specs including size, resolution and clock number, so they can be handled efficiently and run in campaigns on time?” says Li Li Head of Business Development at IMD.