The BFI National Archive has acquired the entire moving image archive of the Central Office of Information (COI) following the agency”s closure.

The COI, established in 1946, commissioned public information films and government advertising campaigns. According to the BFI, “they have produced over 45,000 films, which form an irreplaceable picture of British life and manners. Many of the UK’;s most distinguished filmmakers, including Peter Greenaway, Ken Loach and Humphrey Jennings, have worked for the COI.”

Originally shown in cinemas and later on TV, the films reflect important social issues of their day. Many early films dealt with post-war reconstruction. The 1970s saw classic characters like Charley the Cat, Tufty the Squirrel and the Green Cross Code Man promote personal and road safety. More recent films have covered subjects such as climate change and internet safety.

Amanda Nevill, Chief Executive, BFI said, “The COI films are wonderful and important examples of British filmmaking. Often quirky and eccentric, they tell rich and diverse stories about British life.”

In a separate development, the government is launching a new TV ad campaign highlighting the danger to children of second-hand smoke. Health Secretary Andrew Lansley said: “Not enough people realise the serious effect that second-hand smoke can have on the health of others, particularly children. This campaign will raise awareness and encourage people to take action to protect others from second-hand smoke.”