Prolific agency Blink is behind a charming new ad for Icelandic-style, high protein yoghurt Arla Skyr, which is for broadcast in the UK and online.

 

 

Set in 1968, the spot centres on a small boy who acts as a telephone exchange messenger for the entire town as there is only one phone in the whole, remote village. The premise is that plucky little Orri faces obstacles such as mountains, rivers and freezing conditions to deliver his messages, powered by the energy provided by his yoghurt.

The ad was filmed in Iceland on locations including Reykjavik and Vik, and provided plenty of challenges in terms of the climate. As producer Ewen Brown put it: “It’s cold – not cold like you get in Canada or North America where the temperature drops to -20, but a damp cold that is tied into a wind blown off the Atlantic”.
 

 

Blink worked with agency Wieden + Kennedy on the ad, which is directed by Dougal Wilson, well known for his work on the John Lewis and IKEA commercials.

You can watch the ad below, with production credits to follow.

 

Agency: Wieden + Kennedy Agency
Producer: Matthew Ellingham
Creative Directors: Dave Day, Larry Seftel
Creatives: Thom Whitaker, Danielle Noel
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DOP: Karl Oskarsson
Post Production: MPC
Editor: Joe Guest @ Final Cut
Sound: Anthony Moore @ Factory